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Freelance Marketing Consultant • Writer on Al Gore’s Internet. I believe in strong coffee, human rights, and retinol. she/her

Time To Learn Your Preferences

Right as the global pandemic hit the United States companies with the ability switched to remote work. In the matter of a week, employees were downloading Zoom and Slack in order to adjust their communications. Many have struggled with this adjustment (hello global pandemic), but I’ll be honest I know remote work isn’t for everyone, even in the best conditions.

Working virtually finds people in a lot of different ways. Sometimes companies stumble on the option by mistake, some with clear intentions, and others are somewhere in between. As you can guess not every industry…

If you talk to someone people who work in marketing, PR, or communications, sometimes you hear the phrase “all attention is good attention”. Technology gives us the ability to connect 24/7 and I think a person’s attention can be the most difficult thing to capture.

Think about it, if you want to watch another tv show, you can look through dozens of options of streaming services. If you want to read another book, you have millions of options online. If you want to try a new product/service you can Google terms like “Companies like X” and look through the results.

Let’s keep this short and sweet because it’s Sunday. I was debating about what to write about today and ta-da I thought of an idea.

When people talk about marketing many think about manipulation. It’s like marketers are the masterminds forcing the population to buy products and services they don’t need. When I was speaking to another marketer, they mentioned how common it was for them to work with companies they hate. While I know this happens for a lot of people, I typically haven’t worked with companies I fundamentally believe in.

But there are times when I notice I’m…

I’ve been riffing on about the #25DaysofContent so bear with me. I was reading a social media post from one of my favorite companies and I was reminded of their history. This is a company I’ve supported for years and more importantly, they’ve made products that have changed my life.

Over the years this company has taken risks and they’ve made mistakes. There were times when they had to apologize to customers and alter their products. …

I saw a tweet and it said “We’re all more burnt out than we think”. There are a lot of ways to describe what has been happening since the pandemic started, I think burnt out is one of them.

A big thing I like to remind myself now is to show up. Not to be perfect but to be there. I keep track of my progress in my career and other areas of my life even now. But I’ve also adjusted my expectations. A small move in the right direction is a win. …

Are you my audience?

In the past, I’ve worked with a lot of business owners. At least a couple dozen if I had to guess. As a freelancer, I quickly started to understand how important it is to know where the client currently is. This means learning about the business, the owner, their customers, their online presence, strategies they’ve tried, ideas they’re interested in. The list could go on and on, but the idea is the more you understand the potential client, the easier the entire process will be.

One of my biggest questions, “Who is your target audience?”. Some…

Content marketing is probably my favorite type of marketing. I enjoy content marketing strategy because it considers the audience and gives them something useful.

However, at the same time, I would argue content for the sake of content isn’t automatically beneficial. This is why I always urge business owners to consider their team and its ability to consistently create valuable content. In the past, I’ve worked with smaller teams who don’t have the time to write blog posts, social media posts, or email campaigns. …

Marketing during a pandemic

“I’m ready for things to get back to normal”
“We can’t wait until this is over”

The pandemic has impacted us all and primarily in negative ways. People have gotten sick, people have died, people have lost their jobs, people have lost parts of their livelihoods. Dreams and goals have been delayed and some may never happen. I never anticipated this type of global suffering and this type of pain is difficult to process.

Despite this parts of life continue to occur. Positive things happen. In my life, I was able to study in a new…

Since my college graduation in 2018, I’ve gotten a lot of rejections. In my personal life and in my professional life. I mention my personal life because those rejections had a large impact on every other part of my life. In terms of where I lived, how I lived, and which decisions I decided to make.

I’m choosing to focus on the number 25 in these posts because I’m concentrating on what I’ve learned in the 24 years of my life and how I’m moving forward in my 25th year.

I spend a lot of time in my head. While…

When I decided to major in business administration, it felt like a natural next step. I felt the same way about deciding I wanted marketing to be my concentration. But marketing itself is a large field and there are so many paths for marketers to choose.

At this point in my career, I’ve settled in the content marketing space. This happened because I’ve always had a passion for storytelling. However, my favorite thing about content marketing is how it focuses on the long-term.

With new companies and smaller companies, a majority of their energy is spent on the product or…

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